OUR STORY
Founded in 2015 by Professor Lilliane Savinon, BOLD started off with just a handful of students hoping to get some real client experience and network with industry professionals. In just one semester, our agency grew to have over thirty active members and five clients on our roster. Continuing to grow quickly, the BOLD Strategic Communications Agency has now expanded to one hundred active members and worked with over fifty clients, including the BB&T Center, Universal Music Group, Dadeland Mall, and more. While providing our members with the opportunity to do real work, we also strive to give them the chance to learn from professionals in the top communications, advertising, PR, and marketing agencies in the world. We have accomplished this by providing numerous workshops and panels throughout each semester, as well as attending yearly agency tours in Miami, New York City, and Chicago. Although we have achieved a great deal in a short amount of time, BOLD continues to be just as ambitious as it was eight years ago and we have a lot more we want to do!
CULTURE
MISSION
Our mission at BOLD is to provide students with hands-on, real-world experiences in an inclusive, authentic, and professional agency environment through experiential learning while providing high-quality professional services to clients that align with their vision and goals.
VISION
Our vision at BOLD is to empower future industry professionals so that they are prepared and ready to address the evolving challenges of the industry by implementing the skills obtained through their preparation in BOLD.
PURPOSE
BOLD aims to prepare the next generation of strategic communication industry professionals through client work, professional development training, team-building activities, and networking engagements with professionals and thought leaders in the communication industry.
VALUES
BE CREATIVE
We seek new and creative ways to bring our client’s vision and goals to fruition by creating something extraordinary with lasting impact.
BE STRATEGIC
We ensure that every decision and creative venture is executed in a strategic way so that every detail has a purpose and a story behind it.
BE PASSIONATE
We carry out projects that reflect our effort and motivation that drives our team to achieve the intended objective.
BE BOLD
We foster out-of-the box thinking and encourage our teams to be BOLD by taking chances that produce quality results in our work.