Wells Fargo Vice President of Corporate Communications Shares Experiences With BOLD Members
BOLD was joined by Rosanna Fiske, Vice President of Corporate Communications at Wells Fargo this Tuesday, November 10th. An FIU alumna and founder and former professor for FIU’s Global Strategic Communication (GSC) Master’s Program, Rosanna has been a part of the FIU community for several years as well as a dedicated champion for BOLD. The BOLD team was happy to welcome her to talk to students about her extensive experience in the nonprofit, corporate, educational, and agency, sectors.
In comparing her experience between the agency and the corporate world, Rosanna explained how corporate branding is more limited yet it goes into much more detail. “The cool thing about working in communications in the corporate setting, is that we get to participate in so many more parts of the business,” said Rosanna. Working in Wells Fargo for seven years has allowed Rosanna to take part in many projects such as Well’s Fargo’s initiative to protect elders from financial abuse and their program to feed families across the country in response to the COVID-19 pandemic.
BOLD president, Carlos Ortiz, asked Rosanna how the overall messaging of Wells Fargo has changed as technology advances. “When COVID hit one of the key components for us was to teach customers how to use all of the digital tools of banking so they did not have to come in person,” Rosanna responded. Many students were interested in knowing about Rosanna’s first-hand knowledge of both corporate and agency work. BOLD Account Executive, Joshua Burrion asked Rosanna whether she would recommend a particular area for graduating students to pursue. Rosanna responded by encouraging students to focus on landing their first job regardless of what it might be. “Remember your first job is not going to be your only job, it is just going to be the first one,” she concluded.
Rosanna concluded her presentation by constrastic agency and corporate environments. “If you want to try many things within communications, working with one brand will let you do that and if you want to focus on one specific thing then an agency will be best,” she added. She also touched upon her experience in working with Wells Fargo where she expressed great satisfaction with her team as well as the various initiatives the company focuses on.
Click here to connect with Rosanna
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Written by: Alejandra Chahine, Director of Public Relations