Vanessa Vergara and Marcia Morales from LVMH Show BOLD How to Effectively Market a Mega House
BOLD had the pleasure of hosting Möet Hennessy Louis Vuitton (LVMH) during the last meeting of the semester discussing the marketing efforts and the widely influential business on Tuesday, November 23rd. Presented by two powerhouse women in the perfume and cosmetics sector who oversee LVMH Miami, Vanessa Vergara and Marcia Morales readily inspired students who dream of the fashion-forward space.
The presentation began with a warm introduction of what LVMH encompasses as their standard company missions. The mega parent company to luxury-froward shopping brands such as Christian Dior, Givenchy, Fenty Beauty, Tiffany & Co. and many more, dived into the importance behind having organic principles. The LVMH primarily focuses on the inspiration, challenges, connections and support of the public that continues to influence every piece of merchandise. Both Vanessa and Marcia expressed the significance behind the promotion and implementation of core values that should be relatable to a LVMH’s brand audience.
The guest speakers continued on discussing the LVMH Miami office composition and how they are able to manage various channels of business on an international level. When viewing LVMH as a whole, both Vanessa and Marcia described the opportunities for growth to hold numerous possibilities. BOLD students who have an interest in Marketing, Graphic Design, Communications, HR and plenty more owned the moment of possibly envisioning a career in the creative space. Encouraged by the LVMH Miami team, BOLD members were able to get a glimpse of the LVMH Certificate offered periodically where it can teach the fundamentals of luxury and the potential to earn a coaching experience from the in-house talent group.
The LVMH Miami team gave an engaging meeting for members to study for years to come. To conclude the fall term, the BOLD organization gave high regards for a well-finished semester and look forward to new meetings in the near future!
Click here to connect with Vanessa and Marcia!
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Written by: Carri Medina, Director of Public Relations