Tait Brooks and Laura Ramos Present the Importance Behind DEI Efforts in Marketing, Communications, and at FIU
BOLD gave a warm welcome to FIU’s Division of Diversity, Equity, and Inclusion on Tuesday, February 22nd. The meeting covered the necessary actions for effective DEI practices across Florida International University, citing steps people can take to host a fairer atmosphere, and the authentic use of DEI in marketing and communications.
Guest speakers Tait Brooks and Laura Ramos dedicated their time to breakdown the onset of the 2020 racial disparities and the crucial actions FIU takes in place to be a part of the conversation. FIU’s Equity Action Initiative represented a defining moment for students, faculty, and natives of Miami to have an accelerated focus on what changes need to be done for more equity to live amongst them. By developing an university-wide anti-racist statement that commits to include aspects of DEI throughout the admission, hiring, and overall planning processes, it allows diversification to be recongized at its fullest potential.
Both representatives from the division of DEI further demonstrated the goals FIU has initiated to create an inclusive environment. Many of these goals prioritize learning and diverse collaboration to positively impact strategies and practices implemented within the university. Through announcing these diversity, equity, and inclusion goals of the institution, it is clear that accurate representation, the reflection of policy, practice, and performance measures, and institutional learning are all rightfully embedded daily. It takes one person to actively listen and invite diversity into the conversation and challenge everyone involved to appreciate all differences. Recognizing the social identities of others can help lead towards a more inclusive community that FIU continues to possess as an international university.
Tait and Laura explained the significance of DEI efforts within the communications and marketing industry, and how students at BOLD can do so in their future careers. Due to how influential campaigns reach a large audience and are perceived by others, it’s important to think about how the campaign will be viewed by different types of people. Throughout time, certain brands have missed the mark and have caused controversy. Therefore, it is imperative that a campaign’s image, language, and format align with the right kind of message. Marketing companies need to be aware of learning the difference between conveniently launching an initiative during a commemorative month, and upholding certain issues they stand for with its respective communities. The guest speakers determined how the number one goal that all campaigns should incorporate is representation.
Tait and Laura concluded the meeting with a Q&A session, where members asked questions about finding more inclusive ways to be involved around campus. This presentation was a great way for BOLD’s members to take a stand against inequalities taking place today and encourage them to continue learning to do their part for diversity, equity, and inclusion.
Click here to connect with Tait and Laura!
BOLD is a student-run strategic communications agency at Florida International University. Click here to learn more.
Written by: Carri Medina, Director of Public Relations